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  • Introducing The Lou—a fitted black cotton hat that’s more than just headwear; it’s a salute to the spirit of St. Louis. Crafted with pride and featuring the iconic Falstaff logo, this hat embodies the rich history and timeless charm of our beloved city.

     

    Whether you’re a lifelong resident or just a fan of the city’s storied culture, The Lou is your new go-to for repping St. Louis in style. Slip it on, and wear your pride where everyone can see it.

     

    For the love of St. Louis, this one’s for you.

    The Lou

    $40.00Price
      • Falstaff Logo: A nod to St. Louis’ brewing legacy, the classic Falstaff emblem is embroidered front and center, paying tribute to one of the city’s most legendary brands.
      • Premium Black Cotton: Made from high-quality, breathable cotton, this hat is as comfortable as it is stylish, perfect for all-day wear in any season.
      • Fitted Design: With a snug, tailored fit, The Lou is designed to sit perfectly on your head, offering a sleek, polished look that’s ready for anything.
      • Timeless Style: The all-black design with subtle yet bold detailing makes this hat a versatile addition to any wardrobe, whether you’re hitting the town or relaxing with the Brotherhood.
      • St. Louis Pride: Every stitch of this hat is a tribute to the Gateway City, making it a must-have for any DOGFACE member who calls St. Louis home.
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